I’m Deena Von Yokes, born and raised in the salon and fashion world. Though I didn’t grow up with privilege, that only fueled my drive to succeed and help others do the same.
Throughout my career, I’ve mentored countless individuals—turning jobs into fulfilling careers. Giving back, especially through fashion, has always been my passion. As an educator and lifelong learner, I’ve traveled the world collecting inspiration to bring back to San Diego, producing fashion shows, photoshoots, and events that leave a mark.
With over 40 years as a business owner, I understand what it takes to thrive—confidence, skill, and staying relevant. My proudest role, though, is being mom to Trenton, Dustin, and Colton, and now “Glamma” to Harper and soon, Tatum.
Now entering a new chapter focused on travel, self-discovery, and purpose, I’m honored to join this inspiring group of women—proving it’s never too late to dream big and give back.